To say that American Apparel has a tumultuous history would be an understatement. While originally founded in the late ’80s with the humble intention of providing blank garments to screen printers and boutique labels, the brand quickly outgrew its wholesale roots and found a place within the wider retail landscape. The entire industry — from streetwear and high fashion labels to big box stores — was quick to notice the young brand, full of sass, attitude, and seemingly unstoppable in its growth.

To say that American Apparel has a tumultuous history would be an understatement. While originally founded in the late ’80s with the humble intention of providing blank garments to screen printers and boutique labels, the brand quickly outgrew its wholesale roots and found a place within the wider retail landscape. The entire industry — from streetwear and high fashion labels to big box stores — was quick to notice the young brand, full of sass, attitude, and seemingly unstoppable in its growth.